Evaluating Clean Tech Investment in Clean Transportation
Clean transportation companies are emerging players in the clean tech space. What will it take to make them successful? The answer: linkage to the continuing national call for “sustainability.” The reason is this: Transportation is a basic service whose comparative economic value is driven by its cost effectiveness for different purposes in different contexts. Clean transportation, like “clean energy”, is a market in which the parameters for success are also effectively defined by law and by public opinion. Once embedded in our economy, these additional standards serve to validate to consumers, and therefore to manufacturers, and therefore to investors, the costs incurred and tradeoffs made to meet these additional standards.







